“100 Questions” Campaign for LifeSource

As the Social Media and Communication intern, I was tasked with developing a plan to jumpstart the LifeSource TikTok account. As someone who knew little about organ, tissue, and eye donation, I saw a need for the distribution of information about what it means to be a registered donor. I developed and pitched the plan to start a campaign called “100 Questions”. The campaign includes asking commonly asked questions about deceased donation and receiving an answer from professionals in the field. By utilizing TikToks algorithms, we targeted SEO and keywords to increase views and engagments.

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