Best Buy Outdoor Living - Buyer Behavior Marketing Strategy

This project analyses the buyer behavior of current Best Buy customers. We were tasked with identifying how Best Buy can incorporate home furniture into their product offerings through a “see, touch, feel” experience. We identified customers of Best Buy customers as “High-Touch Tech Fans” who are research-oriented buyers, self-sufficient shoppers, and passionate about high-tech interactive devices.

We conducted qualitative and quantitative research to understand the customer decision journey that influences the buying decision of high-tech devices and home furniture.

Ultimately, my team and I decided to enhance the e-commerce experience using AI to allow potential customers the opportunity to virtually design their living spaces with Best Buy outdoor high-tech furniture. We developed a program that would then allow potential buyers a chance to schedule in-home consultations to help design their space with an interior designer.